How does this connect with other services?
The scope can cover one activity or several stages. Also explore: UI / UX Design, Front-end Dev, Creative Development.
Diego Pavanello
Custom WordPress websites and WooCommerce stores
I build custom WordPress websites and WooCommerce interfaces. I organise the administration fields so the pages and information included in the project can be updated without editing code.
WordPress manages pages and content; WooCommerce adds a catalogue and selling features. The project starts with what you need to publish or sell and who will use the administration panel. A custom theme and a headless architecture serve different needs and have different operating requirements.
Who I work with
Businesses and professionals who want to manage their website content, and businesses planning a catalogue or purchasing journey. Product, payment, shipping and integration requirements need to be clear before a solution is selected.
What’s included
- A custom theme or interface for the agreed pages.
- ACF fields and editorial sections for client-managed content.
- For e-commerce, catalogue and purchasing pages and the WooCommerce configuration included in the proposal.
- Connection between administration and the front-end, with content update and deployment checks.
How I work
Content and operations
We define pages, editorial roles and, for a store, products, variants and purchasing flows. We identify the integrations required.
Architecture choice
We compare a traditional WordPress theme with a separate front-end, considering administration, hosting, compatibility and maintenance.
Configuration and verification
I build the agreed elements and check that content and flows reach the front-end. Payments, shipping and external services need their own configuration and checks.
Frequently asked questions
What is the difference between traditional and headless WordPress?+
With a traditional website, WordPress handles content and presentation. With headless WordPress, APIs expose the content and a separate front-end, such as Next.js, displays it. That also requires maintaining the connection and a separate deployment.
Is headless WordPress always the best option?+
No. It offers front-end flexibility but adds another application to deploy and maintain. A traditional theme may be simpler when the requirements and integrations do not justify that separation.
Can I edit menus, text and images in WordPress?+
Yes, for the elements configured in the project. This website uses native WordPress menus and ACF fields for text and images; for example, the homepage background is selected from the media library.
What information is needed for a WooCommerce store?+
Describe product types and quantities, variants, selling countries, payment and shipping methods and required integrations. These determine configuration, checks and the scope of the proposal.
Are updates and maintenance included?+
They need to be specified in the proposal. WordPress and plugin updates, backups, ongoing support and third-party services are activities and costs to agree, not automatic inclusions in building the website.